IS IT GREEN?: Eco-Labels and Certifications
We all know it: Green is the new black. One of the many manifestations of the environmentalist trend/movement is that labels and certifications designed for the environmentally-conscious consumer have been proliferating like mad. Even if you’re savvy enough to know about LEED and FSC, there are dozens of lesser-known eco-labels. It’s hard to derive information from a label you’ve never seen before, but you may be able to figure out which category of label you’re looking at - government, proprietary, or independent agency. I’m taking this week’s Is It Green to blitz through some of these and give a little context to those logos.